As I am looking for effective ways to reach our audience, I am constantly reminded that my blackness doesn't or shouldn't matter. But, it does. Many books, films, video games are becoming saturated with faces of color. But, there is no mention or connection to the alienation that colored peopled have suffered at the hands of corporate white America. Is it enough to see a black protaganist (usually antagonist) in a "white story" or a black cast in a romantic comedy or satire? Is that all there is or can there be more to representation? Corporate white American blackness is political correctness in racial dialogues, images and relations. White Americans must ultimately be entertained and unprovoked. Finding a celebrity following that empathizes with alienation is tricky. Corporate white American blackness makes everyone feel good and safe. .But, it is this alienation from being our best that is at the heart of corporate white America. Black males dropping out of school because their role models or mentors are rappers or ball players. Black churches are left to aging females. Not enough black policemen, lawyers or ministers who are getting to know them before their lives get into trouble. Colleges are not guaranteeing them a way into corporate white America. Where is corporate Black America? Are non-profits and social services the only places that thrive off of our misery? Whose recruiting us?